Source: mystrikingly.com

As a real estate professional for the past nearly a decade, I’ve witnessed the revolutionary changes of how we present properties to potential buyers. This September, as I consider my journey with virtual staging software, I’m amazed by how far we’ve come – and how these tools have completely changed my business.
My First Experience with Virtual Staging
I still remember my first try with virtual staging back in the beginning of 2022. I was assisting a client, Sarah, who had inherited her grandmother’s house – a stunning 1950s ranch that was entirely unfurnished and felt sterile in photographs. Traditional staging would have cost her nearly $4,000, money she couldn’t afford.
That’s when I first came across virtual staging software. I started with a basic platform called BoxBrownie, and I’ll be honest – my first tries were somewhat clunky. The furniture looked clearly fake, and the lighting seemed off. But Sarah’s house sold within two weeks, and I was sold on the potential.
The Journey of Discovery

Over the next year, I tested various platforms. Each software had its strengths and weaknesses. Roomy excelled at modern furniture, while Homestyler was more suited to traditional and rustic styles.
I remember one memorable experience in the spring of 2024 that really showed me the importance of selecting appropriate software. I was working with a 1960s ranch home, and I originally used furniture that was too modern. The interested parties who toured the home mentioned that something felt “off” about the photos versus the actual space.
That’s when I learned to really study each property’s style and align the virtual furniture accordingly. I committed at least 25-30 minutes analyzing each room’s brightness levels, architectural features, and inherent character before choosing virtual pieces.
The Breakthrough Experiences of 2024
Last year brought some incredible advances in virtual staging technology. Artificial intelligence tools like Realty Ninja started offering intelligent design suggestions, which reduced my work hours from several hours per home to just 45 minutes.
I’ll never forget working with my business partner Tom on a tricky property in urban Atlanta – a converted warehouse with raw industrial features and 16-foot ceilings. Traditional staging would have been a nightmare due to the challenging layout, but virtual staging allowed us to test various oversized furniture that complemented the space’s raw beauty.
The final photos were so impressive that three potential buyers wanted to visit within one day of the listing going live. The property received multiple offers within seven days.
My Current Toolkit in September 2025
This month, I’m using a combination of platforms depending on the specific needs of each property. My main platform is Virtual Staging Pro 3.0, which launched earlier this summer with some amazing updates.
The artificial intelligence features is truly remarkable. I simply upload photos of an empty room, and the software immediately detects the architectural style, assesses scale, and recommends furniture arrangements that look realistic.
Just recently, I was working on a adobe-influenced home in Sandy Springs, and the AI correctly identified the distinctive features and recommended furniture with natural materials and decorative ironwork. The completed staging looked so realistic that even I had to verify that it was virtually staged.
The Unexpected Challenges
Regardless of the progress, virtual staging still has challenges that I’ve learned to work around. A significant problem I faced just last month involves brightness coordination.
I was staging a stunning craftsman bungalow with amazing natural light streaming through oversized openings. However, when I placed virtual furniture, the illumination on the staged furniture didn’t match the existing light patterns in the room. It took me multiple tries and detailed modification to get it looking right.
A different issue involves buyer perceptions. I consistently inform my sellers that virtual staging is a promotional technique, not a guarantee of how the space will look when furnished. Recently, I had a buyer who was disappointed when they saw the physical property after seeing the digitally enhanced images.
This reinforced the importance of including disclaimers on all promotional content and preparing both all parties about what virtual staging is.
The Economic Benefits
From a business perspective, virtual staging has been absolutely transformative. Where traditional staging might cost $2,000-$5,000 per property, virtual staging usually costs between $175-$450 depending on the scope of work.
In recent months, I figured out that virtual staging has helped my listings sell an average of 15 days faster than homes without staging. For my average client, this translates to significant cost reduction on ongoing expenses alone.
I recently worked with a client named David who was moving for work and needed to move his property. His family home had been listed unsuccessfully for six weeks with few showings. After including staged photos, we had four showings scheduled within three days, and the house was sold the following week.
What’s Coming Next
The virtual staging industry continues to evolve at an amazing speed. Just this month, several platforms have revealed enhanced functionalities including virtual reality integration and interactive design elements.
I’m especially interested in the anticipated arrival of machine learning customization. From what I understand about the beta testing, this technology will analyze a prospect’s online behavior and customize the virtual staging to reflect their design tastes.
Concluding Observations
Reflecting on my experience in this autumn, I’m impressed with how digital enhancement has impacted beyond my work methods – it’s improved my ability to help clients tell their property’s story.
Each vacant space has potential, and virtual staging allows me to uncover that potential to prospects who might otherwise have difficulty imagining how a space could function when thoughtfully arranged.
These tools has also helped me become a better staging consultant. I’ve developed a deeper understanding of spatial relationships, design psychology, and how different furniture styles can dramatically alter the feel of a space.
What matters most, I’ve discovered that quality virtual staging isn’t just about placing nice pieces to empty rooms. It’s about grasping the distinctive features of each property and applying tools to help prospects connect emotionally with a space they’re evaluating calling home.
Looking to the future, I’m certain that virtual staging will maintain its progress and become an even more integral part of property promotion. For real estate experts who embrace this technology, the possibilities are absolutely boundless.

